While we all sit here debating how the hell the music industry is going to operate profitably, I’d like to make my case for pushing the brand integration model a bit harder. With digital ad spend in media and entertainment expected to reach over $8.5 billion in the US by 2018, here are four reasons I see corporate cash as the future of music monetization. And a bonus: 18 examples of brands and music playing together.
Spend a decade in any industry and you’ll have plenty of “it ain’t what it seems” tales to share. It’s not #haterade, it’s measured perspective. Reflections with the intent to inform. Me? I recently concluded a successful ten-year gig at a “lifestyle marketing” agency and figured I’d brain dump some lessons, warnings, and suggestions here.