On an early Friday night about three weeks ago, still in the office, I found myself pretty dejected by the downright shitty performances of my various Facebook ad campaigns. I thought they were pretty neat – clear value props, visuals that accentuated the copy, solid targeting. But, still, underperforming. That’s when I called up my buddy Alex (he’s the CEO of Audiokite and a sly little direct marketing bastard) for some pep talkage.
Spend a decade in any industry and you’ll have plenty of “it ain’t what it seems” tales to share. It’s not #haterade, it’s measured perspective. Reflections with the intent to inform. Me? I recently concluded a successful ten-year gig at a “lifestyle marketing” agency and figured I’d brain dump some lessons, warnings, and suggestions here.