My longtime friend and former YMCA league basketball teammate, Dave F., used to bust my chops during games for seemingly always making shots more difficult than they needed to be. I’d choose a 15-foot jump shot over a guy six inches taller than me instead of opting for driving the wide open lane. Reverse layups even though I could have just gone with a traditional off-the-glass shot? Sure, why not! But many of these attempts, as you probably assumed, fell short. Some could even be labeled disastrous. An inefficient use of time and energy combined with a miscalculation of proper skills application that I’ve seen off the court as well (I’m looking at you, early stage startups). Why are we searching for shiny new “growth hacking” tactics when the easy, tried-and-true marketing stuff that works is often overlooked?
Spend a decade in any industry and you’ll have plenty of “it ain’t what it seems” tales to share. It’s not #haterade, it’s measured perspective. Reflections with the intent to inform. Me? I recently concluded a successful ten-year gig at a “lifestyle marketing” agency and figured I’d brain dump some lessons, warnings, and suggestions here.