“A smooth sea never made a skillful sailor” may have worked in the olden wooden-boat days, but not in your two-monitor, hyper growth, Google Analytics filled work environment. I’m constantly on the lookout for better project management systems and more action-focused task delivery methods, so naturally scrum and agile development continued to appear in my search, both online and amongst colleagues. Though it’s traditionally used by engineers for software development, I assumed a few tweaks could make it useful for marketing teams.
Business development (biz dev, BD) is one of those job roles that is often misunderstood, especially in the startup world. Maybe ill-defined is a better term. While I certainly have my own way of viewing biz dev, I want to know how the industry as a whole does. So, over the last month or so, I’ve collected almost fifty BD job postings with the intention of analyzing them to identify patterns. What better way to determine what is expected of today’s biz dev folks?
If you missed the original, HERE is the first version of my partnership examples deck along with an unpacking of each concept. I’ve added eleven new examples in the deck below, which you can download for free on Slideshare, followed by a new unpacking.
These examples differ quite a bit from the first eleven, mostly due to their strong focus on brand association, even more prominent than sales incentives.
I had one of those quick-catch-up coffee meetings in Grand Central the other day with my buddy who founded Canvas Eyewear. It turned into almost two hours of talking shop about the startup game, one of those discussions peppered with constant “ah yeah, I know what that’s like!!” head nods and shared laughter. As we’re both in early-stage companies, our back-and-forth naturally gravitated towards steering things in the right direction and, really, wtf that actually entails.
You guys know J.K. Rowling, right? She’s the incredibly successful author of the Harry Potter book series. How about Zoe Sugg? No? Well, she’s the 24-year-old who just sold more books in her first week of sales than Rowling. How she got to that point is what gives me hope that independent musicians can achieve success without signing financially crippling contracts with major labels.
I consistently struggle with balancing my belief in the power of serendipity and my brain’s inherent need for strategic planning. It’s an epic, never-ending battle, one that pulls me in opposing directions on the daily. You could say my mind’s playing tricks on me. On the one hand, you simply can’t ignore the world’s seemingly random forces that create special alliances nobody would expect. And on the other, you have the hustler, grinding through carefully crafted plans to reach a predetermined goal. Every time I consider this topic, I’m reminded of how Steve Jobs approached the layout for Pixar’s headquarters.
This may not qualify as “new news”, but damnit, it needs to be shared [again…and again]. Too many startups struggle with a lack of focus. Lack of focus on product, on market fit, on appropriate growth tactics for different stages. It’s a hard game, I know. The to-do list is never ending and you’re constantly swimming against the tide while trying to guess what tomorrow will bring. As Sir Richard Branson observed:
An interesting moment occurred in a recent Startup Next session here in NYC. A really cool hardware-slash-SaaS product team gave their weekly <60-second pitch to the room, which included a few mentors. In Q&A, they asked the mentors for advice on how to effectively connect with retail store managers / owners to do some basic customer development. What we all quickly realized is that there was a clear lack of message optimization, which seems to be a struggle for some startups when efforts are moved offline.
That’s the name of a WordPress plugin I paid someone to build for me several years ago. I had no damn clue why I did it, but it was fun and funny and the developer (Nick Ohrn, he’s fantastic) got enough of a kick out of it that he gave me a nice price break. The concept was simple – right when you hit “Publish” on a WP post, a pop-up would appear that asked if the post was “truly fucking awesome” with yes/no button options. Clicking YES would publish the post and clicking NO would prompt you to go back, edit the post and “unleash the badassery”.
Quick-hit Friday morning thoughts focused on the polarizing Minimum Viable Product (MVP)…
- Viable, Delightful, Desirable – whatever term you use, don’t ever lose sight of what MVPs and Lean Startup exist for…validated learning.
- Validated learning can mean a number of things to different startups. Your founding team needs to decide what KPIs to use before running any sort of MVP-backed experiments.
- A sign-up page IS NOT ENOUGH. Neither are surveys asking “would you perform XYZ activity related to my made-up product?”. This video is the best way I can explain the inherent flaw in asking people if they’d do something.