Brands + Music = Opportunity

While we all sit here debating how the hell the music industry is going to operate profitably, I’d like to make my case for pushing the brand integration model a bit harder. With digital ad spend in media and entertainment expected to reach over $8.5 billion in the US by 2018, here are four reasons I see corporate cash as the future of music monetization. And a bonus: 18 examples of brands and music playing together.

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Word of mouth in digital marketing (a.k.a. Woody Harrelson, I love you)

On an early Friday night about three weeks ago, still in the office, I found myself pretty dejected by the downright shitty performances of my various Facebook ad campaigns. I thought they were pretty neat – clear value props, visuals that accentuated the copy, solid targeting. But, still, underperforming. That’s when I called up my buddy Alex (he’s the CEO of Audiokite and a sly little direct marketing bastard) for some pep talkage.

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Five Tips For Better Cold Emails + A Bonus Hack

Whether your title has “Sales” in it doesn’t really matter; we’re all selling something. And guess what goes along with that? Good ol’ cold emailing. Sure, warm leads are certainly a better option…but they’re also a luxury you won’t always have. Such fun! So startup! Fret not, I (and others smarter than I) have sent enough shitty cold emails to know what works and what doesn’t.

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Confessions Of An Agency Guy

Alternative Title: A Beer Fridge Does Not Make A Culture

Spend a decade in any industry and you’ll have plenty of “it ain’t what it seems” tales to share. It’s not #haterade, it’s measured perspective. Reflections with the intent to inform. Me? I recently concluded a successful ten-year gig at a “lifestyle marketing” agency and figured I’d brain dump some lessons, warnings, and suggestions here.

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Using Agile Project Management For Marketing

“A smooth sea never made a skillful sailor” may have worked in the olden wooden-boat days, but not in your two-monitor, hyper growth, Google Analytics filled work environment. I’m constantly on the lookout for better project management systems and more action-focused task delivery methods, so naturally scrum and agile development continued to appear in my search, both online and amongst colleagues. Though it’s traditionally used by engineers for software development, I assumed a few tweaks could make it useful for marketing teams.

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An Analysis Of Startup Biz Dev Jobs

Business development (biz dev, BD) is one of those job roles that is often misunderstood, especially in the startup world. Maybe ill-defined is a better term. While I certainly have my own way of viewing biz dev, I want to know how the industry as a whole does. So, over the last month or so, I’ve collected almost fifty BD job postings with the intention of analyzing them to identify patterns. What better way to determine what is expected of today’s biz dev folks?

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11 More Killer Strategic Partnership Examples

If you missed the original, HERE is the first version of my partnership examples deck along with an unpacking of each concept. I’ve added eleven new examples in the deck below, which you can download for free on Slideshare, followed by a new unpacking.

These examples differ quite a bit from the first eleven, mostly due to their strong focus on brand association, even more prominent than sales incentives.

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Get Off The Damn Hamster Wheel

I had one of those quick-catch-up coffee meetings in Grand Central the other day with my buddy who founded Canvas Eyewear. It turned into almost two hours of talking shop about the startup game, one of those discussions peppered with constant “ah yeah, I know what that’s like!!” head nods and shared laughter. As we’re both in early-stage companies, our back-and-forth naturally gravitated towards steering things in the right direction and, really, wtf that actually entails.

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