I’ve gotten away from posting singular case studies and examples of great marketing campaigns on this blog, but every now and then you just gotta give props where props is due. Enter, the “McWhopper Proposal.”
Spend a decade in any industry and you’ll have plenty of “it ain’t what it seems” tales to share. It’s not #haterade, it’s measured perspective. Reflections with the intent to inform. Me? I recently concluded a successful ten-year gig at a “lifestyle marketing” agency and figured I’d brain dump some lessons, warnings, and suggestions here.