Confessions Of An Agency Guy

Alternative Title: A Beer Fridge Does Not Make A Culture

Spend a decade in any industry and you’ll have plenty of “it ain’t what it seems” tales to share. It’s not #haterade, it’s measured perspective. Reflections with the intent to inform. Me? I recently concluded a successful ten-year gig at a “lifestyle marketing” agency and figured I’d brain dump some lessons, warnings, and suggestions here.

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Using Agile Project Management For Marketing

“A smooth sea never made a skillful sailor” may have worked in the olden wooden-boat days, but not in your two-monitor, hyper growth, Google Analytics filled work environment. I’m constantly on the lookout for better project management systems and more action-focused task delivery methods, so naturally scrum and agile development continued to appear in my search, both online and amongst colleagues. Though it’s traditionally used by engineers for software development, I assumed a few tweaks could make it useful for marketing teams.

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An Analysis Of Startup Biz Dev Jobs

Business development (biz dev, BD) is one of those job roles that is often misunderstood, especially in the startup world. Maybe ill-defined is a better term. While I certainly have my own way of viewing biz dev, I want to know how the industry as a whole does. So, over the last month or so, I’ve collected almost fifty BD job postings with the intention of analyzing them to identify patterns. What better way to determine what is expected of today’s biz dev folks?

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11 More Killer Strategic Partnership Examples

If you missed the original, HERE is the first version of my partnership examples deck along with an unpacking of each concept. I’ve added eleven new examples in the deck below, which you can download for free on Slideshare, followed by a new unpacking.

These examples differ quite a bit from the first eleven, mostly due to their strong focus on brand association, even more prominent than sales incentives.

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Get Off The Damn Hamster Wheel

I had one of those quick-catch-up coffee meetings in Grand Central the other day with my buddy who founded Canvas Eyewear. It turned into almost two hours of talking shop about the startup game, one of those discussions peppered with constant “ah yeah, I know what that’s like!!” head nods and shared laughter. As we’re both in early-stage companies, our back-and-forth naturally gravitated towards steering things in the right direction and, really, wtf that actually entails.

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The Independent Musician As A Brand

You guys know J.K. Rowling, right? She’s the incredibly successful author of the Harry Potter book series. How about Zoe Sugg? No? Well, she’s the 24-year-old who just sold more books in her first week of sales than Rowling. How she got to that point is what gives me hope that independent musicians can achieve success without signing financially crippling contracts with major labels.

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From Reddit Comment To A Job At A Funded Startup

I consistently struggle with balancing my belief in the power of serendipity and my brain’s inherent need for strategic planning. It’s an epic, never-ending battle, one that pulls me in opposing directions on the daily. You could say my mind’s playing tricks on me. On the one hand, you simply can’t ignore the world’s seemingly random forces that create special alliances nobody would expect. And on the other, you have the hustler, grinding through carefully crafted plans to reach a predetermined goal. Every time I consider this topic, I’m reminded of how Steve Jobs approached the layout for Pixar’s headquarters.

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Write A Press Release, Not Code

This may not qualify as “new news”, but damnit, it needs to be shared [again…and again]. Too many startups struggle with a lack of focus. Lack of focus on product, on market fit, on appropriate growth tactics for different stages. It’s a hard game, I know. The to-do list is never ending and you’re constantly swimming against the tide while trying to guess what tomorrow will bring. As Sir Richard Branson observed:

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