People don’t always immediately “get” what BoomboxFM is from a business standpoint. An email newsletter? An indie blog? A music discovery service? Well, yes. But the long-tail can be summed up by labeling us a media company (or “platform” if you like). We serve an audience specific types of content and hang our hats on affinity and engagement. Okay, great. But in today’s environment of multi-channel networks, blog companies, ecomm lifestyle sites, themed video creators, and even gender-specific curated daily emails, what exactly makes a media company what it is? That’s what I set out to answer by breaking it all down to a relatively simple formula.
[This was originally written for and published on SonicBids]
You’ve all heard of startups, right? They’re kind of everywhere right now; from Uber to PledgeMusic to Dropbox to Audiokite, startups touch our lives in innumerable ways. It’s not exactly a stretch to make heavy comparisons between startups and musicians, both standing at the foot of a similar mountain – creating something from nothing, trying to get people to care about what you’re doing, and fighting to survive another day… every day. We think that’s a valuable connection to make and enlisted some industry friends to help share five practices you should borrow from the way startups do things today.
How do most decisions get made? Seriously, I’m asking because I don’t actually know the answer. Particularly when designing something primarily for the use or benefit of others. Like a website, or a bicycle, or a party. You have to deal with dozens of micro choices that have a much greater effect on the entirety of an experience than their individual parts. Like the always-crucial dining table centerpieces at weddings. The bigger, the bolder, the better, right?
My longtime friend and former YMCA league basketball teammate, Dave F., used to bust my chops during games for seemingly always making shots more difficult than they needed to be. I’d choose a 15-foot jump shot over a guy six inches taller than me instead of opting for driving the wide open lane. Reverse layups even though I could have just gone with a traditional off-the-glass shot? Sure, why not! But many of these attempts, as you probably assumed, fell short. Some could even be labeled disastrous. An inefficient use of time and energy combined with a miscalculation of proper skills application that I’ve seen off the court as well (I’m looking at you, early stage startups). Why are we searching for shiny new “growth hacking” tactics when the easy, tried-and-true marketing stuff that works is often overlooked?
I’ve gotten away from posting singular case studies and examples of great marketing campaigns on this blog, but every now and then you just gotta give props where props is due. Enter, the “McWhopper Proposal.”
Don’t ever underestimate the impact that powerful storytelling techniques can have on your product / brand messaging hitting its target in the most effective manner possible. I feel like messaging – copy, creative, and distribution vehicles – doesn’t quite get enough love in the average startup shop.
While we all sit here debating how the hell the music industry is going to operate profitably, I’d like to make my case for pushing the brand integration model a bit harder. With digital ad spend in media and entertainment expected to reach over $8.5 billion in the US by 2018, here are four reasons I see corporate cash as the future of music monetization. And a bonus: 18 examples of brands and music playing together.
On an early Friday night about three weeks ago, still in the office, I found myself pretty dejected by the downright shitty performances of my various Facebook ad campaigns. I thought they were pretty neat – clear value props, visuals that accentuated the copy, solid targeting. But, still, underperforming. That’s when I called up my buddy Alex (he’s the CEO of Audiokite and a sly little direct marketing bastard) for some pep talkage.
Whether your title has “Sales” in it doesn’t really matter; we’re all selling something. And guess what goes along with that? Good ol’ cold emailing. Sure, warm leads are certainly a better option…but they’re also a luxury you won’t always have. Such fun! So startup! Fret not, I (and others smarter than I) have sent enough shitty cold emails to know what works and what doesn’t.
When I was triple-checking the latest 10 more killer strategic partnership examples deck, two deals jumped out at me as important ones to highlight. This is all set against a potential partnership we’re working on for BoomboxFM that would align us with a major player in the industry while offering tangible benefits to them. So that got me thinking…