Brilliance in WOMM – Burger King & The McWhopper

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I’ve gotten away from posting singular case studies and examples of great marketing campaigns on this blog, but every now and then you just gotta give props where props is due. Enter, the “McWhopper Proposal.”

Just as it sounds, Burger King has officially extended an olive branch to its biggest rival, McDonald’s, all in the name of peace.

Screenshot 2015-08-27 09.38.22

 

Brilliant. Just, brilliant.

Need more convincing than that? Ok, quick reactions to said brilliance:

  • It’s true word of mouth, folks. It’s unexpected, it’s unique, it’s safely controversial, it’s funny-with-the-right-amount-of-serious, it’s low cost, and it’s naturally viral (hate that word, but it fits).
  • It’s newsworthy for CNN and your cousin on Facebook.
  • It involves a worthy charity.
  • BK is able to capture a bunch of attention that naturally follows anything McDonald’s related.
  • It has an actual real-life payoff that would be HUGE (you know there’d be a line out the door to try the McWhopper).
  • It’s tied to calendar marketing in that it celebrates a (hopeful) day of peace, worldwide, in September.

Well played, BK. Well played.

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