Don’t ever underestimate the impact that powerful storytelling techniques can have on your product / brand messaging hitting its target in the most effective manner possible. I feel like messaging – copy, creative, and distribution vehicles – doesn’t quite get enough love in the average startup shop.
Let’s say your job is to market swimming safety for children (I know, what a blast!). The way I see it, once you strip all the pretty stuff off, you have two choices: show or tell.
Which one do you think is more compelling?