Show, Don’t Tell

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Don’t ever underestimate the impact that powerful storytelling techniques can have on your product / brand messaging hitting its target in the most effective manner possible. I feel like messaging – copy, creative, and distribution vehicles – doesn’t quite get enough love in the average startup shop.

Let’s say your job is to market swimming safety for children (I know, what a blast!). The way I see it, once you strip all the pretty stuff off, you have two choices: show or tell.

Here’s how you’d tell.

And here’s how you’d show.

Which one do you think is more compelling?

 

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